I don't just do marketing.
I help cultivate it.
Hi, I’m Michelle. With over a decade of digital strategy experience spanning hospitality, retail & eCommerce, and franchise industries, I’ve helped brands from scrappy start-ups to global icons like Dell Technologies and Rosewood Hotels find their voice and grow with purpose. Having worked on both the agency and client sides, I’ve seen firsthand what it takes to make brands not only shine—but sustain their success.
After years in the corporate world, I realized my passion for building bold, strategic marketing shouldn’t be confined to one brand. That realization became the foundation for Second Harvest Marketing — a place where real growth takes root. Today, I partner with businesses ready for their second harvest — that next season of intentional, measurable growth. Because when strategy and creativity work in harmony, results don’t just happen — they endure.
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My Services:
As a Fractional CMO, I specialize in:
• Omni-Channel Marketing Strategy that fuels demand & revenue
• Content Strategy & Creative Direction that engages audiences & drives brand consistency
• Brand Positioning that commands attention
• eCommerce & Digital Growth that converts
• Data-Driven Analysis that turn insights into action
• Marketing Team Development that creates structure & efficiency
I believe marketing should be rooted in strategy and cultivated with creativity — the kind that not only captures attention, but sustains growth long after the first results appear.
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The Cultivation Series
Marketing Blog
Whether you’re looking to refine your strategy, boost brand engagement, or stay ahead of industry trends, this blog serves up bite-sized insights with big impact. Get ready to sprinkle some marketing genius into your business!
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Looking to nurture the next season of growth in your business?
Let's chat!
Thanks for reaching out! I’ll be in touch soon to further explore how we can add the perfect kick to your marketing strategy.